MISSION STATEMENT
United Way of Central Washington gathers together people, ideas and resources to strengthen communities and improve lives.
BRAND PROMISE
We win by living United.
• By forging unlikely partnerships.
• By finding new solutions to old problems.
• By mobilizing the best resources.
• And by inspiring individuals to join us in tackling the most daunting social crisis in our community.
BRAND POSITIONING
United Way is committed to strengthening the health, education, and financial stability of every person in Yakima & Kittitas Counties.
BRAND IDEA
We ALL live better when we LIVE UNITED.